Checklist 6: Audience & Community
This checklist defines who the creator is speaking to, how they engage with them, and how community spaces are structured and maintained.
Audience Definition
- Define primary audience demographics.
- Identify psychographics (interests, motivations, behaviors).
- Document viewer pain points and desires.
- Identify secondary and emerging audiences.
- Create a simple audience persona profile.
Engagement Strategy
- Define how the creator interacts live on stream.
- Document engagement rules (chat pacing, tone, boundaries).
- Plan community prompts and recurring engagement moments.
- Identify high‑value engagement behaviors to reinforce.
- Set expectations for creator availability.
Community Platforms
- Identify all platforms used (Discord, Twitch, YouTube, etc.).
- Document the purpose of each platform.
- Ensure branding and messaging are consistent across platforms.
- Set posting and engagement cadence for each platform.
- Define onboarding flow for new community members.
Moderation & Culture
- Define community rules and expectations.
- Document moderation workflow and escalation steps.
- Identify roles for moderators and community leaders.
- Set tone guidelines for creator and mods.
- Plan culture‑building rituals (events, traditions, inside jokes).
Growth & Retention
- Identify top sources of new viewers.
- Document retention strategies for new members.
- Plan community events or activations.
- Define reward systems (roles, badges, recognition).
- Review community analytics monthly.
Final Deliverables
- Audience Persona Document.
- Engagement Strategy Guide.
- Community Platform Map.
- Moderation & Culture Guidelines.